Ronda Locatelli

„Eating at Ronda is like eating a piece of Italy.“

Giorgio Locatelli, chef. We successfully completed our first film project for the “Atlantis The Palm” Hotel in Dubai at the beginning of 2017 with the campaign “A World Away From Your Everyday”. Within a very short time, the video achieved a viral hit with more than 8 million views on Facebook and YouTube. We have now been commissioned once again by “Atlantis” with an activity video to draw attention to their culinary offerings.

The production started with a social media campaign in Dubai. Using Instagram, users were to find the place on a world map where the restaurant “Ronda Locatelli” gets most of its ingredients from. The winners were then invited to the top Italian restaurant “Giorgio Locatelli”. Afterwards, the candidates were surprised with hidden cameras and a spontaneous trip to Italy to show where the high-quality food and ingredients come from. The result is a beautiful video with great food, an exciting truffle hunt, incredible landscape shots and happy winners.

  • Format: Aktivation-Video
  • Client: Atlantis The Palm, Dubai


  • Agency:FP7
  • Production/DOP: Mint Mena
  • Film production: WeFlyCoach Dubai Filmproduktion
  • Producer: Elizabeth Brenson
  • Editing: Neiser Filmproduktion Düsseldorf
  • Assistent: Manuel Szulecki
  • Music: Morgan Music