LG started a new campaign for their latest device. The slogan is called “Simple Is the New Smart” and describes the new LG G3 smartphone. The new campaign was brought through the biggest supplier for Out-of-Home media, the Ströer Media AG. More than 250.000 advertising surfaces and market shares in various European countries ensure this position. We went out to produce a mood film to show the impact and the types of advertising efforts of Ströer’s and LG’s far-reaching campaign.
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