After 115 Years of experience Bayer revolutionized his famous Aspirin medicine. Clearly the pharmaceutical company announces a big campaign to distribute their new product. This happened in cooperation with the German Ströer Media AG, which is on of the biggest supplier for Out-of-Home media. More than 250.000 advertising surfaces and market shares in various European countries ensure this position. We went out to produce a mood film to show the impact and the types of advertising efforts of Ströer’s far-reaching campaign.
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