Pantene Pro V is a brand of hair care products owned by Procter & Gamble. They were looking for a new face to represent their new Pantene healthy looking hair campaign. You could apply through their webpage and over 18 girls were invited to the casting. The finalists and winner were chosen by the jury – consisted of hairstylist Sasha Schütters, members of the Grey advertising agency and Pantene. Parasol Island produced the behind the scene video and hired Tim Neiser as D.O.P.
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