Zeiss presents its new full-format camera. The camera can produce high-resolution photos, record 4K videos, can edit the footage internally and is able to publish the content directly on the internet.  This “flow” of the work progress sets the camera apart from similar models and allows the photographer and filmmaker a fluid workflow.
For the presentation and the announcement of the new Zeiss camera a launch film for the market launch was produced. The film concept was developed and realized by Grey Dusseldorf,  NewID Filmproduction and Tim Neiser as the commercial director. 

Format: Commercial
Client: Zeiss
Agency: Grey Düsseldorf

Production: NewID
Director: Tim Neiser

Executive Producer: Gitte Schilly
Producer: Ina Hubbert
DoP: Max Hüttermann
Assistent: Karsten Jäger

DIT/Video OP: Max Pieper
Gaffer: Peter Joppen
Electrician: Kris Willner
Make-Up/Styling: Ann Wiedrorn
Art Department: Marion Seul
Driver: Leo Schirdewahn
Post Production: Pirates’n Paradise