Influencer-Marketing - C&A

Influencer marketing plays an increasingly important role in addition to the classic media, such as Out of Home and TV. At that time it was called “Video killed the Radio Star” and today we speak of targeted advertising, which gradually replace the classic media.
The consumer is confronted with up to 13,000 advertising messages per day and is constantly developing a greater demand on the advertising that ultimately reaches him. A direct way to address the consumer is the social media platforms of influencers, bloggers and testimonials. These platforms have the advantage that they have a measurable reach, the confidence of their followers, and more authentic content than the classic media.
Our client C & A has organized a PR campaign with 4 different influencers for the upcoming Christmas and New Year Eve to promote their evening dresses. Christina Biluca, Janina Who, Luisa Lion of Style Roulette and Irina Engelke of Fashionambit participated as fashion bloggers and influencers. We spent 7 days on the island Lanzarote, where our film and photo team created photos and video clips for the Instagram channels and stories.