Atlantis The Palm

The “Atlantis, The Palm” in Dubai belongs to the most exklusiv hotel and recreation centers in the United Arab Emirates. The resort was opened in 2008 and is located at the tip of the Palm Jumeirah Island. It has over 1500 hotel rooms, 21 restaurants and a giant amusement park.

The new campaign slogan “A World Away From Your Everyday” was created at the multiple award winning agency, FP7 Dubai, which also belongs to the McCann WorldGroup and takes care of the Atlantis marketing lately. On the occasion of the start of their new campaign a case film was produced by Mint Lena Production, the WeFlyCoach Film Production and the director and director of photographer Tim Neiser.

For this case film a cab was installed with hidden cameras and send through London to pick up passengers. The idea was to find people who have a really bad day and surprise them with an unforgettable journey to the “Atlantis, The Palm” in Dubai – “A World Away From Your Everyday”.