Aldi Nord

The food discounter ALDI sells a large product selection of fireworks from WELCO Feuerwerks GmbH three days a year nearly before New Year’s Eve. The range of fireworks offers a variety starting from rockets, fireworks batteries and fountains to complete family fireworks sets.

Together with the advertising agency McCann, we were asked to realize different product videos showing the offered fireworks assortment.
The videos were taken on a special test ground near Cologne.
On two days a team of producer, director and two cameramen created expressive images sequences with the Blackmagic- and the Red Dragon- camera, which show the variety of the fireworks articles.

ALDI advertised its New Year’s Eve promotion with radio and TV spots in late December and presented the spots on a specially created “Knallertage” landing page on the ALDI website. Additional QR codes on the packaging and YouTube spots also guided to our video spots.

Format: Produkt Videos
Client: Aldi
Agency: McCann

Production: Neiser Filmproduktion Düsseldorf
Producer: Diana Helle

Director: Tim Neiser
Dop: Tim Neiser, Claire Jahn
Assistent: Thomas Michael Heller
Camera Equipment: Red Dragon, Sony A7, Blackmagic
Post Production: Neiser Filmproduktion Düsseldorf